23 countries, one Showcase: a tour of the stores

At the time of writing, the Showcase holds 79 stores from 23 countries. The United Kingdom has the most, with 20, followed by the United States with 13. After that the list spreads out: Canada, Italy, Denmark, Germany, France, Australia, Japan, South Korea, Singapore and more.

We want the Showcase to be worldwide, so here is a short tour of what stands out in each part of it.

Japan and South Korea

Ippodo Tea has sold tea in Kyoto since 1717. Its store is organised by tea type, with a plain brewing guide for each. That makes an unfamiliar range easy for overseas buyers.

SOU・SOU, also from Kyoto, splits a large catalogue into its own clothing lines, from tabi footwear to kidswear. Its signature textile patterns make every product page recognisable. It ships internationally with an English store, which our editors noted is rare for a small Kyoto label.

In Seoul, Nonfiction lets you browse fragrance by scent family, which helps with the usual problem of buying perfume online. Gentle Monster gives its collections and collaborations the same weight as the product grid.

The Nordics

The Nordic stores are some of the calmest in the Showcase, but many hide useful tools behind the quiet look.

• Ferm Living in Copenhagen sells through room stories and serves both consumers and trade buyers, with a B2B login for professionals.
• Massproductions in Stockholm has a configurator for its Gridlock modular storage.
• Northern Playground in Oslo gives responsibility and community as much room as products, and makes second-hand part of the main shop.
• Done by Deer organises its menu around a child’s day: dinner time, play time and cosy time.
• Kalevala in Helsinki lets you browse jewellery by material, from bronze to diamond.

Italy

The four Italian stores cover very different ground. Unimatic, a Milan watch brand, runs a brutalist, spec-rich store with limited editions and made-to-order watches up front. Fornasetti builds its navigation around its famous plates and cabinets. Davines, from Parma, lets you shop by hair type and links the online shop to salons through a locator. Nymphai Cosmetics presents a small skincare range like a magazine, with 3D product renders.

Elsewhere in Europe

Europe beyond the Nordics and Italy is well represented. Some highlights:

• Delvaux in Belgium brings boutique appointments into its online flagship.
• FREITAG in Switzerland shows every one-off bag as an individual item.
• MUD Jeans in the Netherlands sorts denim by fit and puts leasing and recycling in plain view.
• Claus Porto and Josefinas in Portugal both let craft and packaging lead.
• VOLDOG in Greece has a dog and cat mode switch and a feeding calculator.
• Moi Mili in Poland sorts children’s decor by room and moment.

Australia and New Zealand

frank green in Australia lets you shop reusable drinkware by capacity, from 295ml to 2 litres, and sells interchangeable lids and spare parts as their own category. RØDE, which designs and makes its products in Sydney, keeps technical products clear with big imagery and short copy. P.E Nation lets you shop activewear by activity and impact level.

Across the Tasman, Allpress Espresso began with a coffee cart in Auckland and now roasts in five countries. Its store runs retail, wholesale and cafés from one site. Nature Baby puts pre-loved returns in its main menu.

North America

The 13 US stores include some of the Showcase’s strongest subscription and product-choice work. Lovevery organises everything by a child’s age and stage. Graza names its olive oils by use, Drizzle, Sizzle and Frizzle, so you know which to cook with. Tracksmith reads like a running journal.

In Canada, Balmoral in Montreal pairs full-screen imagery with an English and French toggle. Silk & Snow has comparison pages for mattresses, duvets, pillows and towels. Hex Pens builds a whole store around one fountain pen.

The United Kingdom

The UK has the most stores, and the widest range. They run from a reptile shop in Northern Ireland with a 3D gecko on its homepage, to a running shop in Glasgow with its own run club, to a Mayfair printer with a Royal Warrant. Ffern in Somerset builds its store around one perfume release a season.

One thing many share

A pattern runs across regions: stores built for more than one language. Balmoral, Kotn and Silk & Snow offer English and French. MiaCara offers English and German, Josefinas English and Portuguese, and Ecoalf five languages. Getting language and currency right is often the first sign a store expects visitors from abroad.

Browse by country

You can filter the Showcase by country. If your country is missing and you know a store that belongs here, submit it.