The Ecom Awards Index

Top 50 online stores

The best-scoring brands in the Showcase, ranked on their best project.

BrandsAgencies
  1. 01Mana Yerba MatéCanada · Food and drinkIllustrated sparkling yerba maté from Montreal38.3POINTS7.8 avg score
  2. 02Object & ArchiveUnited States · HomeFine art prints sorted by mood, not period35.9POINTS8.6 avg score
  3. 03Jacques Marie MageUnited States · Jewellery and accessoriesLimited-edition eyewear with an editorial product page35.1POINTS8.4 avg score
  4. 04LickUnited Kingdom · HomePaint and wallpaper, made easy35.1POINTS8.4 avg score
  5. 05Pangram PangramCanada · OtherMontreal type foundry with live font testers35.1POINTS8.4 avg score
  6. 06Assembly CoffeeUnited Kingdom · Food and drinkA Brixton roaster that sells coffee like single-origin releases34.8POINTS8.3 avg score
  7. 07CubittsUnited Kingdom · FashionLondon spectacles with virtual try-on34.8POINTS8.3 avg score
  8. 08KoffirachaUnited Kingdom · Food and drinkCoffee-infused hot sauce with two bottles and a lot of noise34.8POINTS8.3 avg score
  9. 09Huey LightshopCanada · HomeHandmade lighting with a storybook interface34.4POINTS8.1 avg score
  10. 10Olive AteliersUnited States · HomeAntiques and furniture shop with an old-world paper feel34.4POINTS8.1 avg score
  11. 11PedestalDenmark · HomeDanish TV stands in ten colours34.4POINTS8.1 avg score
  12. 12teenage engineeringSweden · ElectronicsSynths and speakers, shown like a catalogue34.4POINTS8.1 avg score
  13. 13Tony's ChocolonelyNetherlands · Food and drinkChocolate shop with a mission34.4POINTS8.1 avg score
  14. 14AbelNew Zealand · BeautyNatural perfume made with biotechnology34.0POINTS8.0 avg score
  15. 15Escape CoffeeCanada · Food and drinkMontreal specialty roaster with a travel-poster look34.0POINTS8.0 avg score
  16. 16FfernUnited Kingdom · BeautySeasonal perfume, one release at a time34.0POINTS8.0 avg score
  17. 17Humans since 1982Sweden · HomeKinetic clock artworks sold like gallery pieces34.0POINTS8.0 avg score
  18. 18Kindred of IrelandIreland · FashionIrish linen house with an editorial, serif-led store34.0POINTS8.0 avg score
  19. 19Normal Phenomena of LifeUnited Kingdom · OtherBio-based objects catalogued like lab specimens34.0POINTS8.0 avg score
  20. 20PostevandDenmark · Food and drinkDanish tap water in plant-based cartons34.0POINTS8.0 avg score
  21. 21VERMILLIONJapan · Jewellery and accessoriesTalisman jewellery sorted by star sign and stone34.0POINTS8.0 avg score
  22. 22WosetJapan · Kids and babyChildren's art tools named after their imaginary makers34.0POINTS8.0 avg score
  23. 23Bucks SauceUnited States · Food and drinkSmall-batch BBQ sauce with a loud, illustrated shop33.6POINTS7.9 avg score
  24. 24by CreaSweden · HomeSwedish furniture maker with an architectural, calm store33.6POINTS7.9 avg score
  25. 25CocoonUnited States · HomeA throw blanket brand run like a fashion house33.6POINTS7.9 avg score
  26. 26Luaka BopUnited States · OtherDavid Byrne's record label as a loud, playful shop33.6POINTS7.9 avg score
  27. 27MURIDenmark · Food and drinkCopenhagen non-alcoholic blends for the dinner table33.6POINTS7.9 avg score
  28. 28Post FamiliarUnited States · Food and drinkCollaborative natural wines released twice a year33.6POINTS7.9 avg score
  29. 29Telepathic InstrumentsUnited States · ElectronicsChord synthesiser with a record-sleeve feel33.6POINTS7.9 avg score
  30. 30Café BinocleCanada · Food and drinkMontreal micro-roaster with a cartoon streak33.3POINTS7.8 avg score
  31. 31CobUnited States · Food and drinkCorn-free snacks sold with bold, playful motion33.3POINTS7.8 avg score
  32. 32DaylightUnited States · ElectronicsA paper-like tablet sold with warmth33.3POINTS7.8 avg score
  33. 33FloofUnited States · HomeLuxury cushions sold with a stylist's eye33.3POINTS7.8 avg score
  34. 34FREITAGSwitzerland · Jewellery and accessoriesOne-off bags from old truck tarps33.3POINTS7.8 avg score
  35. 35Love InjectionUnited States · OtherFanzine, radio show and record label in one shop33.3POINTS7.8 avg score
  36. 36TracksmithUnited States · Sport and outdoorsRunning kit with a clubhouse feel33.3POINTS7.8 avg score
  37. 37TSU LANGE YORAustralia · BeautyTroye Sivan's fragrance house, laid out like a zine33.3POINTS7.8 avg score
  38. 38UnDUnited States · Food and drinkJapanese matcha and tea from New York33.3POINTS7.8 avg score
  39. 39CDLPSweden · FashionSwedish underwear and essentials in lyocell32.9POINTS7.6 avg score
  40. 40INOUnited States · Jewellery and accessoriesFine jewellery on a quiet, broken grid32.9POINTS7.6 avg score
  41. 41Ippodo TeaJapan · Food and drinkKyoto tea, explained and shipped32.9POINTS7.6 avg score
  42. 42OEMUnited States · Health and wellnessA Los Angeles 'new drugstore' with a soft, object-like interface32.9POINTS7.6 avg score
  43. 43Polymer WorkshopDenmark · Sport and outdoorsCarbon bicycle components from Copenhagen32.9POINTS7.6 avg score
  44. 44RURURU ONSENJapan · Health and wellnessIllustrated shop for drinkable hot-spring powder32.9POINTS7.6 avg score
  45. 45Àpini StudioItaly · Jewellery and accessoriesPasta-shaped gold jewellery with a sense of humour32.5POINTS7.5 avg score
  46. 46ARK/8United Kingdom · FashionGaming-collaboration fashion with a game-like interface32.5POINTS7.5 avg score
  47. 47Bécane ParisFrance · FashionMotorcycle-inspired womenswear from Paris32.5POINTS7.5 avg score
  48. 48Bedouin's DaughterUnited Kingdom · BeautyA lip balm brand built like a film title sequence32.5POINTS7.5 avg score
  49. 49Björk & BerriesSweden · BeautySwedish fragrance told through texture and season32.5POINTS7.5 avg score
  50. 50GrazaUnited States · Food and drinkOlive oil in a squeeze bottle32.5POINTS7.5 avg score

How the Index works

Every store in the Showcase is scored by The Ecom Awards out of 10 on four things: design (craft, typography, art direction), usability (navigation, product pages, clarity), creativity (original ideas, interaction, brand expression) and content (product information, storytelling, imagery). Scores are reviewed side by side so the same quality gets the same score.

Brands are ranked on their best project. Agencies are ranked on the average of their best three projects, plus 3 points for each further featured store (up to 15). Nobody can pay to be ranked. Businesses connected to the organisers are left out. The Index updates as new stores are featured and scored.