The Ecom Awards Index

Top 50 online stores

The best-scoring brands in the Showcase, ranked on their best project.

BrandsAgencies
  1. 01Jacques Marie MageUnited States · Jewellery and accessoriesLimited-edition eyewear with an editorial product page40.1POINTS8.4 avg score
  2. 02Assembly CoffeeUnited Kingdom · Food and drinkA Brixton roaster that sells coffee like single-origin releases39.8POINTS8.3 avg score
  3. 03KoffirachaUnited Kingdom · Food and drinkCoffee-infused hot sauce with two bottles and a lot of noise39.8POINTS8.3 avg score
  4. 04PedestalDenmark · HomeDanish TV stands in ten colours39.4POINTS8.1 avg score
  5. 05AbelNew Zealand · BeautyNatural perfume made with biotechnology39.0POINTS8.0 avg score
  6. 06Escape CoffeeCanada · Food and drinkMontreal specialty roaster with a travel-poster look39.0POINTS8.0 avg score
  7. 07Normal Phenomena of LifeUnited Kingdom · OtherBio-based objects catalogued like lab specimens39.0POINTS8.0 avg score
  8. 08PostevandDenmark · Food and drinkDanish tap water in plant-based cartons39.0POINTS8.0 avg score
  9. 09VERMILLIONJapan · Jewellery and accessoriesTalisman jewellery sorted by star sign and stone39.0POINTS8.0 avg score
  10. 10WosetJapan · Kids and babyChildren's art tools named after their imaginary makers39.0POINTS8.0 avg score
  11. 11Bucks SauceUnited States · Food and drinkSmall-batch BBQ sauce with a loud, illustrated shop38.6POINTS7.9 avg score
  12. 12by CreaSweden · HomeSwedish furniture maker with an architectural, calm store38.6POINTS7.9 avg score
  13. 13CocoonUnited States · HomeA throw blanket brand run like a fashion house38.6POINTS7.9 avg score
  14. 14Luaka BopUnited States · OtherDavid Byrne's record label as a loud, playful shop38.6POINTS7.9 avg score
  15. 15Post FamiliarUnited States · Food and drinkCollaborative natural wines released twice a year38.6POINTS7.9 avg score
  16. 16Telepathic InstrumentsUnited States · ElectronicsChord synthesiser with a record-sleeve feel38.6POINTS7.9 avg score
  17. 17Café BinocleCanada · Food and drinkMontreal micro-roaster with a cartoon streak38.3POINTS7.8 avg score
  18. 18CobUnited States · Food and drinkCorn-free snacks sold with bold, playful motion38.3POINTS7.8 avg score
  19. 19DaylightUnited States · ElectronicsA paper-like tablet sold with warmth38.3POINTS7.8 avg score
  20. 20Mana Yerba MatéCanada · Food and drinkIllustrated sparkling yerba maté from Montreal38.3POINTS7.8 avg score
  21. 21UnDUnited States · Food and drinkJapanese matcha and tea from New York38.3POINTS7.8 avg score
  22. 22CDLPSweden · FashionSwedish underwear and essentials in lyocell37.9POINTS7.6 avg score
  23. 23Polymer WorkshopDenmark · Sport and outdoorsCarbon bicycle components from Copenhagen37.9POINTS7.6 avg score
  24. 24Àpini StudioItaly · Jewellery and accessoriesPasta-shaped gold jewellery with a sense of humour37.5POINTS7.5 avg score
  25. 25ARK/8United Kingdom · FashionGaming-collaboration fashion with a game-like interface37.5POINTS7.5 avg score
  26. 26Bécane ParisFrance · FashionMotorcycle-inspired womenswear from Paris37.5POINTS7.5 avg score
  27. 27Bedouin's DaughterUnited Kingdom · BeautyA lip balm brand built like a film title sequence37.5POINTS7.5 avg score
  28. 28Björk & BerriesSweden · BeautySwedish fragrance told through texture and season37.5POINTS7.5 avg score
  29. 29P448Italy · FashionItalian-made sneakers with a floating side navigation37.5POINTS7.5 avg score
  30. 30Active HopItaly · Food and drinkSparkling hop water with 3D bottles37.1POINTS7.4 avg score
  31. 31HHHusherCanada · ElectronicsHi-hat isolation for studio drummers37.1POINTS7.4 avg score
  32. 32OflynFrance · FashionSmall-batch French streetwear37.1POINTS7.4 avg score
  33. 33SŌMBelgium · Food and drinkFunctional energy shots with a ritual-led shop37.1POINTS7.4 avg score
  34. 34And ObjectsUnited Kingdom · HomeFurniture and lighting shown like a gallery collection36.8POINTS7.3 avg score
  35. 35Cecilie BahnsenDenmark · FashionRunway, archive and shop together36.8POINTS7.3 avg score
  36. 36NamesakeOther · FashionTaiwanese label with a scroll-to-spin product carousel36.8POINTS7.3 avg score
  37. 37Andersen-AndersenDenmark · FashionDanish naval knitwear with a maritime shop36.4POINTS7.1 avg score
  38. 38re_ groceryUnited States · Food and drinkPackage-free refill grocery from Los Angeles36.4POINTS7.1 avg score
  39. 39Berner KühlDenmark · FashionCopenhagen menswear shop run like an archive36.0POINTS7.0 avg score
  40. 40Object & ArchiveUnited States · HomeFine art prints sorted by mood, not period35.9POINTS8.6 avg score
  41. 41DamsoBelgium · FashionDamso's tour merch on a click wheel35.6POINTS6.9 avg score
  42. 42DimeCanada · FashionMontreal skate label with a quiet, editorial store35.6POINTS6.9 avg score
  43. 43Mate LibreCanada · Food and drinkMontreal yerba mate in bold, playful cans35.6POINTS6.9 avg score
  44. 44LickUnited Kingdom · HomePaint and wallpaper, made easy35.1POINTS8.4 avg score
  45. 45Pangram PangramCanada · OtherMontreal type foundry with live font testers35.1POINTS8.4 avg score
  46. 46Casper's CaviarUnited States · Food and drinkThree caviars, luxury restraint34.9POINTS6.6 avg score
  47. 47Martine RoseUnited Kingdom · FashionLondon menswear label with a campaign-first store34.9POINTS6.6 avg score
  48. 48MOB LINKSFrance · FashionParis streetwear with a sticker-book look34.9POINTS6.6 avg score
  49. 49Odd RitualSouth Africa · FashionCape Town golf clothing with a clubhouse-newspaper feel34.9POINTS6.6 avg score
  50. 50CubittsUnited Kingdom · FashionLondon spectacles with virtual try-on34.8POINTS8.3 avg score

How the Index works

Every store in the Showcase is scored by The Ecom Awards out of 10 on four things: design (craft, typography, art direction), usability (navigation, product pages, clarity), creativity (original ideas, interaction, brand expression) and content (product information, storytelling, imagery). Scores are reviewed side by side so the same quality gets the same score.

Brands are ranked on their best project. Agencies are ranked on the average of their best three projects, plus 3 points for each further featured store (up to 15). Nobody can pay to be ranked. Businesses connected to the organisers are left out. The Index updates as new stores are featured and scored.